On March 13, 2026, a practical seminar-training titled “Marketing and Promotion of Gastronomic Enterprises” was held, organized by DMO Karakalpakstan within the framework of the “QR Gastronomic Quality” project and commissioned by the Public Fund under the Oliy Majlis of the Republic of Uzbekistan.

The seminar brought together café and restaurant owners, managers, staff of gastronomic projects, lecturers and students from the Department of Economics, Tourism and Business Management of the Faculty of Economics at Berdakh Karakalpak State University, as well as students from the University of Innovative Technologies.

During the seminar, participants explored topics such as brand creation, participation in gastronomic routes, and visual marketing, while simultaneously applying their knowledge in practice by developing their own brand concepts and social media promotion strategies.

The seminar contributed to the development of marketing competencies, increased visibility of gastronomic enterprises and their integration into tourism routes of Karakalpakstan.